you ain’t training AI

OK, time to take off the gloves. All this talk about "training" AI to write just like you is horseshit.

And the term "prompt engineering?" Just stop it.

You're not training an LLM unless you happen to be a machine learning engineer.

You're just duct taping extra instructions on top of a RIGID model that will always default to what it was taught: safe, generic, internet-shaped writing.

And I'm sorry folks, but 97% of the writing on the internet totally sucks.

Hey, AI is helpful, it's actually pretty damn cool.

But if you don’t already know how to write ads, emails, and landing pages that sell, AI’s only gonna help you add more forgettable BS to cyberspace, faster.

On the flip, if you do understand copywriting techniques, persuasion psychology, structure, tone... AI can absolutely speed up your process.

Honestly, I kinda pity copywriters who weren't around before 2022 when GPT dropped.

The temptation to take shortcuts with AI instead of actually learning the craft (like for real) has to be powerful. Might even get away with it for a bit, who knows?

But I digress...

Here’s my long-winded point: thought work ain't dyin'.

Right now, human-generated thought and strategy are more valuable than ever.

Lotta folks don't realize it yet, but they will.

Because, as cool and helpful as GPT, Claude, Gemini, etc., are... They're eager-to-please idiots with ZERO instinct and no writing chops.

They have no clue what’s good and just spit out what they "think" is good enough based on having been exposed to more crap writing than anything else.

For the record, people blindly trying to use AI for stuff they don't already understand are handing the car keys to a toddler.

On a positive note, it's Friday. Hope you've got some cool stuff lined up for the weekend.

Later,​

Graham

P.S.

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