I’ve selected a few emails from my vast archive to give you some idea what to expect if you’re on my email list. To join up click HERE, pop in your info and type “emails” in the message box. I’ll put you on the list.

Graham Burke 6/6/25 Graham Burke 6/6/25

you ain’t training AI

OK, time to take off the gloves. All this talk about "training" AI to write just like you is horseshit.

And the term "prompt engineering?" Just stop it.

Graham Burke 6/5/25 Graham Burke 6/5/25

I’ll go there . . . if you want

As you’ve probably noticed, I’ve got more email ideas than you can shake a stick at.

But it’s really important to me that I’m not just writing at you. I want to make sure I'm writing for you.

Graham Burke 6/4/25 Graham Burke 6/4/25

why hourly billing is for amateurs

There’s a reason good copywriters don’t bill hourly.

And if we did bill hourly, our clients would have to pay even more. Because this job never really ends. We don’t just clock in, type some words, and call it done.

Graham Burke 6/3/25 Graham Burke 6/3/25

are you even listening?

I hate Domino's. I know they supposedly "fixed" their pizza "from the crust up" awhile back, but I'm a pizza snob and I still think it sux.

But Domino’s didn’t "win" pizza back in the '80s because theirs was good. They won because . . .

Graham Burke 5/30/25 Graham Burke 5/30/25

I'm not anti-AI, but check this out...

Yesterday, I wrote about how VW took a massive risk with their 1962 “Think Small” campaign (for the Beetle).

That ad torched the "rules."

Graham Burke 5/29/25 Graham Burke 5/29/25

RIP to beige bullshit

My mom drove a green VW bug named Zelda (back in the early 80s).

And of all the cars she's had since (Toyotas, Hondas, a Volvo), Zelda's the only one she still talks about.