Subject Line: Michelle is bummed, but it’s not your fault.

Michelle is new here, and she’s usually VERY upbeat. 

This morning, though, I caught her tearing up during our staff meeting. 

“Michelle,” I said, “what’s with the waterworks? Are you having second thoughts about working with us?”

“No, NO WAY. I love it here. It’s just that . . . [First Name] visited our site this morning but didn’t buy anything. . . . What if . . . (sniff) . . . what if they don’t come back? What if they never get to enjoy any of the benefits of [Your Product/Service]?”

TBH, I was relieved. I’ve seen this before.

“It’s OK, Michelle,” I said. “Not everyone buys from us on their first visit. Sometimes, it takes a hot minute for people to get to know us. It’s perfectly alright. We’ll just stay in touch with [First Name], like we do with all our visitors. Chances are we’ll get a chance to help them before too long.”

Sorry about the drama [First Name]. Michelle is better now. I just wanted you to know how much we appreciate your visit and hope you return soon.

Regardless, I’ll be in touch again shortly, and please contact me directly at [Your Personal Email] if you have any questions or concerns. 

I read every email I get, and I promise I’ll get right back to you. 

[Your Name and Title] 

P.S. If you’d like to put a huge smile on Michelle’s face, take a sec to check this out: [Link].